With the increasing dependence on the internet for gathering information, the inclusion of a digital media campaign in every marketing activity is integral to its success. Touchstone can design and incorporate an interactive digital campaign to enhance your traditional marketing methods. The key elements of such a campaign will include:
- Auditing your current online presence
- Development of a social media strategy involving media such as Facebook, Twitter, Foursquare
- Developing and maintaining relationships with bloggers
- Monitoring online exposure/feedback and developing response strategy for negative and positive comments
- Developing and updating of online database for email blasts
- Creation and maintennance of virtual press room
- Arrangeing interactive Live stream activities where beneficial